Pantone has chosen the new colour of the year for 2012: Tangerine Tango, a vibrant red-orange that they say builds on the verve and vigor of last year’s colour, Honeysuckle, by continuing “to provide the energy boost we need to recharge and move forward”.
Are people really going to update their wardrobes, homes, and gardens just because Pantone has chosen a color for the year? Probably not, but I must say that in the past I have been strangely drawn to the colors they have chosen, and that’s before I knew there was a color of the year.
Pantone says that the color of the year selection is a very thoughtful process. To arrive at the selection, they quite literally comb the world looking for color influences. This can include the entertainment industry and films that are in production, traveling art collections, hot new artists, popular travel destinations and other socio-economic conditions. Influences may also stem from technology, availability of new textures and effects that impact color, and even upcoming sports events that capture worldwide attention.
So what do you think? Do you like the colour? Will it have any impact on your choices next year in your paper crafting or otherwise?
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